August 23, 2010

Until We Meet Again

As many of you will have noticed, FORT Apparel has been a little quiet these last few months. The reason it’s been that way is that everything else in my life has been the opposite; I proposed to my fiancĂ©e, planned a wedding, bought a house and got the big promotion I was chasing at work. With all this going on, and FORT Apparel being a one man operation, there just hasn’t been the time to give the brand the focus and effort that had pushed it this far.

While I’ve gone back and forth on the decision more than a few times, I’ve officially decided to pause all operations of FORT Apparel for the foreseeable future. While the brand has been a huge part of my life these last few years and I’m very happy with the experiences I’ve picked up along the way, it’s time for me to focus my energy elsewhere.

Before I go, I want to make sure I thank everyone in Toronto and worldwide who’s lent a helping hand in the building of FORT Apparel. Whether you simply bought a t-shirt of your own or wore every last one of them on national television, your support has been deeply appreciated. I hope everyone will continue to support the people and organizations I’ve linked in particular, as they’ve all gone above and beyond with their generosity and the opportunities they've provided both me and the brand.

Until we meet again,


Trevor Crane

trevor@fortapparel.com